Innovation technology

Atapa® innovation technology is a suite of cutting edge software that we use with our innovation services to help enterprises accelerate their rate of innovation, de-risk technology investments, and increase the value they generate.


Business intelligence

We use a collaborative data science platform that enables the whole data team to explore, prototype, build and deliver their own data products more efficiently. With that as the platform for coordinating our efforts we access an ecosystem of business intelligence software providers that we adapt based on our clients needs.



We’re continually on the lookout for technologies that deliver. The key is understanding what your entreprise wants to achieve and where it’s at right now. Then we can help you make the right technology choices and effectively execute so you can reap the benefits.

A. Operational performance
We’ve got favourites amongst technologies like ERP; CRM; SRM; AI; IoT; and Blockchain but a clear favourite for optimising integration and the ability to leverage technology across an enterprise is Apigee, Google’s API management platform. Why? Because we’re holistic thinkers who admire flexibility. A platform and approach like this helps you innovate faster.

B. Business, brand and product performance
Atapa's innovation launch simulation software helps company directors, marketers and media planners understand the possibilities for getting the best return from their investment in innovation. This is a product we proudly call our own with a client list that includes Proctor and Gamble in the USA, Fosters in the UK and Pfizer in Australia. We also use other companies brand performance tools in areas like CRM, marketing automation and sales messaging.


Change management

Constant innovation creates constant and complex change. Helping you master, accelerate and enjoy that change is our speciality. We select from a range of change and project management tools like One2Team, Slack and Jira. They can help you reduce risk and improve engagement as the change journey progresses.

Innovation simulation