Atapa™ helps you understand which media channel spend decisions are most effective Then predicts the future with what-if scenario simulations so you can optimise your ROI
Simulate different media spend scenarios and word of mouth effects to identify the best ROI scenarios.
Understand the interplay and effectiveness of different media channels over time with agent-based modelling.
Run diminishing returns analysis and test what-if scenarios to determine the optimal media mix and spend level.
Some of the world's top companies have used Atapa to understand the most effective use of media spend.